A near full-page ad in USA Today last week declared: “The Rules Have Changed.” It was pushing a new book, Life Code, by TV talk show host Dr. Phil McGraw. The ad went on to say that: “Much of the conventional wisdom the last generation has passed on doesn’t apply anymore.”
Really, everything that grandma or dad taught us is useless?
My first reaction was how could everything from the past be wrong, irrelevant, or even obstructing our lives? Then I thought, well, things have changed dramatically over the past decade or two. Just look at technology, our media, our entertainment, and some of our social government policies. But the values we live by, the way we treat each other, and the purpose in our lives have not changed – nor should they.
But no one writes a book about consistency or preserving things as is. Every writer, especially one on a commercial mission, has to boldly declare the world today is not yesterday’s world and that only by reading this book shall we have a true blueprint of how to live our lives for tomorrow. Thank goodness Dr. Phil is here to save us with his prescription to fix our broken lives and ever-changing world.
One thing has not changed: the formula for selling books that people may not even need: Declare the world is not what you think it is or should be and claim you have the grandiose cure to our troubles. Looks like the rules really haven’t changed.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©