Friday, October 7, 2011

Why this blog is not a fail.

I have been thinking about doing a blog for a while now, but since there are millions of blogs out there now about marketing, I thought I would take a slightly different approach.

I would like this to be an educational blog, with a twist. That twist will be that I will post epic marketing fails, outline why they are fails, and what they could have done different to turn those fails into wins.

What I have noticed is that there are several consistencies with fail blogs/videos/pictures:
  • Bicycles
  • Alcohol
  • Rope swings
  • Skateboards
  • Car accidents
  • News reporters
  • People falling down
While these things are all entertaining to watch, you rarely walk away learning something that could actually help your life/career/business... okay maybe I did learn you shouldn't try to karate chop coconuts on a hard metal railing:

My hope is that by breaking down where some of our fellow marketers have gone wrong, that we can all have a laugh and maybe even learn something from it.

Let's see how this goes. I have a couple of ideas for my first post, but I will have to think about what I want to start with.