Wednesday, January 23, 2013

Super Bowl Reminds Us Of Why We Love Sports



Sports has taken a black eye of late. First, the Baseball Hall of Fame announced no one was entering its sacred corridors after this year’s election produced great doubt over whether the players of a generation used steroids across the board. Unfortunately some deserving and honest players were smeared by the tarnished accomplishments of others.

Then cyclist and seven-time Tour de France winner Lance Armstrong inks a deal to confess to Oprah about being a liar, cheater, and fraud.

Next, college stud Manti Te’ o of the Fighting Irish claims his dead girlfriend story was a hoax – and that he was the victim.

But now we have a story that reminds us of why we root for sports teams in the first place.

The Super Bowl in two weeks will feature many interesting stories. The head coaches of the opposing teams are brothers. Plus the teams playing for all the glory this year were runner-ups last year. The Baltimore Ravens lost the AFC title game a year ago and the San Francisco 49ers fell to the eventual Super Bowl Champion Giants in last season’s NFC title game.

Our athletic gladiators can disappoint us - -but it is supposed to be for what they do on the field and not off of it. When money, drugs, DUI, spousal abuse, steroids, and other societal flaws enter into the picture and interfere with the fans’ enjoyment of their sports, disgust and frustration settle in. But we, the fans, are as resilient as the teams and players that we root for. We persevere so that we can see our stars do battle another day.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©

Tuesday, January 22, 2013

Interview With Memoir Author Keith Alexander


Keith L. T. Alexander, author of the recently published Forgery-of-the-Month Club (January 2013), is an African-American who grew up not only with a white and Jewish, single mother, but in one of the most racially segregated cities in the 1960s.  Unable to make ends meet, his mother Anita became an artist.  But Anita was no ordinary artists; she was a con-artist.

She ripped off marijuana from university plants, ran a 20-year bicycle theft ring, and effectively executed mail fraud.  With a compulsion for things both intellectual and illegal, "Anita the Burglar" became a Picasso forger.
Today, her son tells the entire story.  What was it like to be raised by a criminal (and an absent, wealthy attorney father) in 1960s Chicago?  What is art forgery all about and how has the practice evolved?  And most importantly, what lessons came from this unbelievable upbringing?  The author completed this interview with BookMarketingBuzzBlog:  

1.      What inspired you to write your new book “Forgery of the Month Club? Several things inspired me to begin writing the book.  I began writing it in July 1998 just after earning my MBA.  I had spent the prior two years doing financial analysis and otherwise thinking and behaving solely as a business man.  As an artist, the prospect of getting a job doing that did not appeal to me.  Many people in my life who knew my mother or knew of her suggested I write a book about her exploits. The book began as a tribute and eulogy for her that could be read before she dies (BTW, she is still alive).  Growing up at her side, she was larger than life; incredibly intelligent and at times, inspiring.  I loved being involved in some of her wacky schemes, like building the Castle and designing The Fat Pigeon, and became fascinated that she chose the life that she did. I wanted to see if I could pinpoint where she veered away from her middle class life, to embrace a life of crime.

My training is in printmaking and sculpture, so I approached writing with apprehension, doubt, confusion and fear, unaware of how writing changes one, especially over 14 years.  In a conversation with the philosopher and artist Allan Kaprow, he told me: “If you want to change something, pay close attention to it.” As I spoke with people in mom’s life and did more research for the book, it became a process for me to untangle my memories, feelings, dreams and yearnings I had as a child.  As an adult, my life had veered away from what I wanted it to be.  Writing the book became a process of personal growth and maturing. 

2.      2. What was it like knowing your mom was arrested and seeing to make a living illegally? To my knowledge, mom was arrested three times.  The first time for the marijuana, was before I was born. That was shocking, because the police actually thought mom was a threat simply because she had in her possession two bags of dried plants.  The second time, Lin was ten and I was 8.  Mom was in the basement of a nearby apartment building rummaging through lockers, when the police surprised her. We woke up that morning with a phone call from Dan, the owner of the nearby coffee house, who told Lin that we were going with Penny and Tovia, a couple of his kids, to the Art Institute of Chicago for the day.  It felt odd that we had not seen mom before we began our day, but I thought nothing more of it.  In the evening mom greeted us at home, as though nothing had happened.  It wasn’t until three or four years later that I learned that our trip to the Art Institute was to keep us occupied while Dan and his wife got mom’s bail money together.  I’m glad I didn’t know about it then. 

When mom was arrested in the 1980’s, it was for cutting off the electricity in the apartment of squatters.  I was in my twenties.  When I saw the police turn her around and handcuff her, it was shocking.  By then, however, I had bought into what had become our nefarious lifestyle and told myself what I wanted to hear: “Everyone in the neighborhood gets arrested. Mom will know what to do.”  I never saw mom steal a bicycle, or scrape gold from the Hamilton statue, so it was easy for me to have an image of her as benign.  When she and I strolled the aisles of a local supermarket, and I saw her tuck a pound of butter in her coat pocket, I thought it was bold.  I was in my twenties, and since I could also be arrested I thought it was reckless of her as well, and I left the store immediately, quite shaken.

3.      3. Your dad was absent while growing up and your mom was a criminal.  How did you turn out to be normal despite the odds? I have felt alienated my adult life.  I am still astonished that given how many illegal situations I was involved in that I am not dead or in prison.   Forgiving my mother and father for what I perceived as their shortcomings as parents, was central to regaining my moral footing.  Becoming a father of a child who had serious health issues from birth was sobering, as was resuscitating her when she stopped breathing.  She will need me her entire life, and having an itinerant father myself impressed upon me how crucial it is for children to have love, affection, stability and access to both parents.  I also credit my grandmother Teresa Cherness, who always encouraged me to go to school and graduate.  She loved graduations, and always came to them from Los Angeles.  Her visits were always filled with love, affection, positivity and presents.  She was a proud Jew who aside from accepting my sister and I as her blood kin,  exemplified a love of books, a love of learning, the importance of giving to ones’ community, of being a leader, of expressing ones talents, of producing in ones’ chosen field and the importance of family. 

4.      4. You grew up in the 1960s and 1970s as a black, Jewish child of mixed-race parents. How did you develop a strong sense of positive identity amidst conflicting cultural cues? Everyone we socialized with was white, including the adults I was closest to, such as my mother, the gay crowd, and my grandmother.  Unlike many African-American children, Lin and I never got The Talk about racism, rather mom always repeated that we were Jews, and in the cultural elite. As a teen when I hung out with friends of mine who were white, occasionally they said the N-word.  It was always painful to hear that, even though they quickly said: “Sorry, Keith.  You’re different.”  I was rejected by white girls on whom I had a crush, and I was discriminated against by members of the Boy Scouts of America when working towards my Eagle Scout award.  There were other times when with acquaintances who assumed I was not a Jew, would freely express their anti-semitism.  There were moments in the Jewish community when I was discriminated against that were equally painful. 

However, the consistent sense of identity and acceptance I felt was in the Jewish community.  In Hebrew school, I felt loved by my teachers and my rabbi, Rabbi Louis H. Binstock.  We learned about Tikkun Olam, fixing the world; we learned about Tzedakah, the doing of good deeds; and we learned about Torah and B’etzalim Elohim -- the idea that we are all made in God’s image. 

5.      5. You published your book as a kindle e-book exclusive. Why did you choose such a format?There were several moments during the past 14 years when I felt like the manuscript was as far as I could take it and got many rejections.  That was frustrating and demoralizing.  When I began to re-work the manuscript two years ago while recovering from my recent divorce, the publishing industry had changed fundamentally, and e-book self-publishing was no longer seen as on the margins of publishing, but rather a viable way to distribute ones book without the old barriers to entry like an agent or a publisher.   

6.      6.What were the challenges and rewards of writing your memoir? For a number of years one of the primary challenges was what structure would be most effective and appropriate for the story. One of my earliest drafts attempted a structure that was modeled on the way we remember.  At one moment we remember something from last night, other moments we remember something from four months ago, at other moments we remember something from twenty years ago.  For me that draft was the most satisfying and honest in terms of memory, but did not work for a larger audience.

After doing years of writing and research I had to decide what to include or exclude.  I discovered that my Great great grandfather was a slave in Natchez, Mississippi who joined the Union Army, fought in skirmishes and is mentioned in official dispatches of the Civil War. After the war he collected a modest pension. His mother Charlotte was the daughter of a Cherokee and African-American union who, while working in the ‘Big House’ on a Virginia plantation, struck the lady of the house, and in all likelihood, walked from Virginia to Natchez where she was bought by the Catholic church. I had an uncle, Edward Smyth Jones who, in the early 1900’s had already been a published Poet and longed to attend Harvard University.  One day in Illinois, he began walking to Harvard, and eventually arrived in Harvard yard.   My mother’s father Arnold Israel designed an experimental airplane in the 1920’s in Minneapolis for industrialist Rufus Rand.  Eventually my grandfather decided to become an Aeronautical Engineer and when offered a position at Wright Airfield in Dayton, Ohio moved there.  He spent his wartime duties examining wreckage from enemy airplanes and deducing the quality of engineering and of raw materials available to the Axis powers. In my judgment, to include these wonderful stories would have distracted from the redemptive theme of Forgery of the Month Club

Discovering emotions I had hidden away for years and owning them was challenging, as was creating the confidence and belief that someone would be interested in reading the book.  I struggled with the belief that as an artist, my media was not writing, yet I felt compelled to tell these stories. It was a struggle to forgive my father. As an adolescent, it seemed natural for me to hate him, yet during the years of writing this book, I began to see that my anger was a choice I made, that it took a lot of energy, and served nothing and no one.  What I needed from him was from the heart and eyes of a child, while he saw his world through the eyes of an adult.  He was a complicated man. It took much longer for me to forgive my mother, since I had been her collaborator as a teen ager and as a young adult.  In that role, I felt powerful at her side, while feeling great unease enabling her.  It was challenging for me to reshape myself emotionally in a way that did not include breaking the law. Once I began I felt emotional integrity return to my life.

Rewards: The book manuscript became a document for me to map out my past in a way that would be empowering for me to move into the next stage of my life.  Writing this book clarified for me much of the past in such a way that I am able to make decisions about my future that are based on what I am committed to, like raising an empowered, creative healthy daughter and living a life that will inspire her.  I also think it is a collection of stories that are unusual and hopefully entertaining.

7.      7. What are the five take-away lessons you want to leave readers? Icannot underestimate the importance of learning how your mind works, intellectually and emotionally.  So much of what we do on a moment to moment basis is based on something we felt in our childhood -- whether a response to such feelings, or a reaction against them -- yet we are still, years later, responding to those feelings we created as children, rather than responding to what we want in our lives as adults.

The secret to being a good father is to be around and available to your child not simply for the recitals, and soccer games, but as important, for the unplanned, spontaneous moments that are opportunities to show love to your child.  One minute you and your child may be lazing around the house doing something mindless, but the next minute you can be having an unexpectedly great conversation with your kid.  Those unexpected moments strung together over a week, a month, a year, throughout the upbringing of a child, are part of what makes up the spine of a child’s self-confidence, and ultimately what influences their future.

Forgery of the Month Club is a story of redemption.  It confronts emotional dishonesty, a search for connection and the righting of a life headed for self-destruction. If one is truly committed to having and living a life of fulfillment, and has the stomach for the honest self-inquiry, such a life is attainable.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. Keith Alexander is a client of Media Connect. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©

Monday, January 21, 2013

Who Should Regulate Or Review Apps?


The country’s movie industry regulates itself with a ratings system that has been around for decades and tweaked over time. TV shows now receive a content rating. The FCC regulates broadcast network fare. There are also various watchdogs, non-profits and government agencies monitoring the news media, toys, and products. But what authority is reviewing or regulating apps?

Apparently Apple has its own guidelines and standards for which apps are to be sold from its app store, where some 450,000 apps are now available. Their standards differ from those of other app makers and distributors, such as Android-Google. Should there be a uniform regulation of apps or at least a consistent ratings system?

For instance, why does Apple bar apps containing flatulence? It is a normal body function, it is funny at times, and it is related to things like medical conditions. I am not advocating that we all use apps to listen to farts, but why should something like this be censored?

Apple also bars apps from showing people having sex, but it doesn’t stop ones that depict violence. Which one does society more harm?

It won’t have apps that promote kids to drink or smoke, which sounds responsible, but what about also banning apps that depict harmful activities such as eating junk food, watching boxing, or asserting religious doctrine that contradicts certain laws or principles?

Apps are like books and should be treated the same under the First Amendment. App makers can choose to create and sell the apps of their choice but the question remains: Do apps need a ratings and review system, and if so, who should be in charge of that? Are there parental controls in place to monitor or limit the content our youth are exposed to?

Maybe we can create an app to address those questions.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©

Sunday, January 20, 2013

What Would Dear Abby Say?



WHY DEAR ABBY EXISTED

The woman who wrote under the pen name of Abby, as in the famous Dear Abby column that is carried by newspapers with a combined readership of 110 million, has died. She was in her 90s. Her twin sister who wrote a similar column under the name of Ann Landers, died a few years ago. The Dear Abby column has continued with her daughter, now 70, taking the task over about a decade ago.  For over a half-century, advice has been doled out on parenting, relationships, money, careers, manners, ethics, values, and on all matters human and animal. She was a pioneer and in her hey day influenced our culture as much as she tried to reflect it.


INVESTING IN NEW MEDIA
Apple represents the best when it comes to developing the hardware tools for our mobile digital society. Just look at the iPad tablet and the iPhone. They lead the way with their inventive ways to make communicating easier and more interesting. The stock has shot way up over time. A year ago it was $411 after having gone up for many years. This past year it skyrocketed by 75% to over $700 a share and since has plunged 30%, to below $500. Most of the stock’s activity is based more on speculation, greed, fear, and rumor. But I suspect Apple will rebound and the stock price will climb back up.

81 BILLION MINUTES PRODUCED WHAT?
Americans spent 81 billion minutes on social networks and blogs in 2011 – and likely more in 2012 -- and more to come in 2013. But what did our country produce with all of that time spent online? Certainly some of it was spent to promote and market books. But for the nation to spend so much time with Facebook, Twitter and the blogosphere is not a bad thing necessarily, but we know a lot of time is wasted in viewing silly You Tube videos, digitally gossiping about someone, or secretly monitoring people you’d never get to talk to. Like any medium, it can be used for good or for bad. How are you spending your time online?


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©

Saturday, January 19, 2013

Why Are We Reinventing The Wheel?


I never understood why so many things are left to individual states or cities to legislate on when it seems like it is a federal issue. Sure, local governments are best equipped to rule over matters that only pertain to the community – specific roads, business districts, police, parks, etc. But on bigger issues such as marriage, gun-control, or drug legalization, why do we have 50 different sets of laws?

So many issues of one state impact another. For instance, gun control. I am proud that New York just passed the toughest and most comprehensive laws, on protecting safety. However, guns travel. What is the point of strengthening NY state when people from neighboring states or other party of the country can come here with a cachet of weaponry? Further, why would one state want to be less safe than another? Wouldn’t Texas citizens want the same protections as New Yorkers? IT seems to be a waste of time and money to have 50 separate arguments, over the same issues, especially on issues that demand uniformity, such as gay marriage. Imagine if some states still had slavery while some didn’t. We know how that worked out.

On the other hand, Congress has been useless on any issue of importance. Filibusters, deadlocks, gridlock, politics, and lack of unity have conspired to make Congress useless. Maybe the only way to see changes in at least some parts of the country is through referenda, state legislation, and unique executive orders by various governors.

Still, I’d like to see the United States of America act like it is united. Congress could not even get unanimous support for the finally passed $50 billion Hurricane Sandy relief. Over 180 Congressmen voted against it. How do you veto money to help a natural disaster when our nation always helps states recover from emergencies? We sooner send relief to other countries than we do our own states. The current Congress needs to learn that its role is to serve the people – not an ideology, not a political party, not a selfish grab for lobby money.

Until Congress accepts its responsibility with maturity we are forced to see the country splinter further, forcing individual states to take up issues best left to the federal government. Soon it won’t mean anything to be just increasingly matter because I am afraid not all states are equal or united.

We may not be fighting a civil war on the streets, but the cultural wars continue. Don’t be surprised if you see the Confederate Flag raised again by some. Apparently, history still has lessons to teach all of us.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

Friday, January 18, 2013

Can Advertisers Do Better Than A $4M Super Bowl Ad?


Those in book publishing -- outside a rare mega-bestselling author – cannot fathom a marketing and advertising budget with seven digits, or six (or often, even five) but for Corporate America, a few million dollars to hawk something is the cost of doing business. But with advertisers paying an average of 3.75 million dollars for a 30-second spot (plus hundreds of thousands to film a commercial worthy of the big game) during the Super Bowl broadcast, one has to wonder if such money could not be spent in a better way.

All of the spots sold out about a month before the championship battle, so perhaps advertisers got a cheap deal. Or maybe it is a sign that the economy is coming back. Or perhaps some advertisers did not crunch the numbers against other options.

The appeal of the Super Bowl ad is great, including these factors:

1.      Your ad could be seen by as many as 100,000,000 viewers.

2.      The company can brand itself around the ad for years to come.

3.      The media covers the advertisers of the big game, reviewing the ads as if they were movies.

4.      The advertiser can use the ad to sell a specific product, brand an image, or get people to go to its site – where they can extend the promotion – or all of the above.

On the other hand, what else could the money be spent on that would deliver the same or better value?

If the ad itself is not memorable or particularly moving, and if you only run it once during the game, especially at a time when interest may have died down due to the score or time of night, the advertiser may not have fully exploited the opportunity.

I’d say the advertiser is not creative or the product is not a big-ticket item, stick to other means of marketing and advertising. Even if you want to go beyond Google Adwords, traditional ads on TV, radio and print, and Groupon deals, and any other pay-for-play activity and sponsorships, you could take that money and stage an event or utilize a celebrity spokesperson to get a lot of media and consumer attention.

A Super Bowl commercial lasts just 30 seconds but a campaign that involves a comprehensive, targeted, and repetitive approach is likely to secure more sales long term. But it is too tempting to dismiss an ad on TV for the Super Bowl, isn’t it?

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

Thursday, January 17, 2013

Bestseller Lists Reveal Several Trends


The results for 2012 Publishers Weeklybestsellers are in and there are some surprises.

There was more variety in terms of the number of books making a bestseller list in 2012. Just 563 made it in 2008. A record 89 books enjoyed the No. 1 spot (out of a possible 208) but 56% held on for only one week.

Once a book hits the bestseller list, word of mouth, news media coverage, and social media can give it a boost to stay on the list but competition is so furious that the No. 1 spot constantly changes hands. A lot has to do with pre-orders and big print-run launches and how these lists are tabulated, but only three books had a double-digit No. 1 run.

Not surprisingly, the Big 6 dominated the best-seller lists for hardcover titles. Random House had the most cloth bestsellers – 103. Penguin had 78. Those two will seek to merge in 2013. The other four barely equaled their combined total (Simon & Schuster, 59; Harper Collins, 54; Hachette, 50; Macmillan, 32).

The bestseller lists for 2012 includes a total of:

·         202 Hardcover fiction titles (179 in 2008)
·         222 Hardcover non-fiction titles (123 in 2008)
·         196 Mass market titles (205 in 2008)
·         122 trade paperback titles (56 in 2008)

For paperbacks, there was more competition, as eight publishers had at least 10 bestsellers. Penguin led with 70, Random House 64. Harlequin had 38 and Kensington 10. Hachette had 48, S & S 32, Harper Collins 29, and Macmillan 25.

If you write science fiction, you’ll only make money if your book becomes a movie.  Just one book sold over 100,000 copies. By comparison, all top 10 mystery bestsellers exceeded at least 121,000 copies sold, each beating out the top sci-fi book.

Audiobooks’ top 10 combined to outsell the top 10 science fiction titles.

Only seven books in the history genre sold 50,000+ copies each, but four of them sold over 250,000 copies per title.

Romance came up big. Nine bestsellers exceeded 250,000 sales, with five selling over a half-million copies each.

Business books as a genre were down 18% from a year ago, but four books each sold over 100,000 copies.

Even though it seems everyone eats out, eight cookbooks sold over 100,000 copies.

The biography/autobiography genre featured eight books with 250,000+ sales each.

Children’s fiction had a big year, thanks mainly to Suzanne Collins. Six of the eight best-selling books in the genre were by her – each selling no less than 598,000 copies.

Still absent from the best-seller lists are self-published books. Though many such books have flooded the marketplace -- and some are very good – many are under-marketed and poorly distributed. But, perhaps with the right PR behind them, we will see more titles from the self-published corridor.

In 2013, hundreds of millions of books shall be sold in America. Which ones will become bestsellers? Who knows?

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©